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What do you want to improve?

Join NowLearn More
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Finances?
Wishfull
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Finances?
Sweet Spots
You don't think about where your finances are, but expect them to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want your finances to be is not realistically obtainable or sustainable. 
You expect the best possible financial upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your finances, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your financial options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your finances. This is living in fantasy land.
Your Finances?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Something Else?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Something Else?
Wishfull
You don't think about where you are, but expect life's circumstances to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want is not realistically obtainable or sustainable. 
You expect the best possible upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your upgrade. This is living in fantasy land.
Something Else?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Team?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Team?
Wishfull
You don't think about where your team is, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want your team to be or do is not realistically obtainable or sustainable. 
You expect the best possible team-building upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your team, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your team options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your team or those on it. This is living in fantasy land.
Your Team?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Career?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Career?
Wishfull
You don't think about where you are in your career, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want in your career is not realistically obtainable or sustainable. 
You expect the best possible career upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your career, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your career options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your career. This is living in fantasy land.
Your Career?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
A Relationship?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
A Relationship?
Wishfull
When you think about your relationship goals, you don't think much about where you actually are in your relationship, but you expect your desires to develop without your attention. This is living in fantasy land.
What you desire in your relationship is not realistically obtainable or sustainable. 
You expect to make the best possible relational upgrade decision, without spending much effort to discover or obtain options or opportunities. This is living in fantasy land.
You don't make decisions about your relationship desires, in the hope that someone else will decide, or that things will just turn out to be okay; or you decide without realistic thought about your improvement options, thinking that you can get away without deliberate implementation. This is living in fantasy land.
You think that your implementation is going to be final, sufficient, and permanent; that you don't need to continue to use an upgrade process with a new baseline. This is living in fantasy land.
A Relationship?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Flights?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Flights?
Wishfull
You don't think about what your travel plans are, but expect them to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
The flight you expect  is not realistically available at the time you want it, for the price you want.
You expect the best possible travel upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your travel plans, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your travel options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to possible changes in your travel arrangements. This is living in fantasy land.
Your Flights?
Fantasy
“The definition of genius is taking the complex and making it simple.”
Albert Einstein
Your starting place
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Finances?
Wishfull
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Finances?
Sweet Spots
You don't think about where your finances are, but expect them to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want your finances to be is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible financial upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your finances, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your financial options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your finances. This is living in fantasy land.
5
Implementation
Your Finances?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Something Else?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Something Else?
Wishfull
You don't think about where you are, but expect life's circumstances to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your upgrade. This is living in fantasy land.
5
Implementation
Something Else?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Team?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Team?
Wishfull
You don't think about where your team is, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want your team to be or do is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible team-building upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your team, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your team options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your team or those on it. This is living in fantasy land.
5
Implementation
Your Team?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Career?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Career?
Wishfull
You don't think about where you are in your career, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want in your career is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible career upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your career, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your career options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your career. This is living in fantasy land.
5
Implementation
Your Career?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
A Relationship?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
A Relationship?
Wishfull
When you think about your relationship goals, you don't think much about where you actually are in your relationship, but you expect your desires to develop without your attention. This is living in fantasy land.
1
Baseline
What you desire in your relationship is not realistically obtainable or sustainable. 
2
Desires
You expect to make the best possible relational upgrade decision, without spending much effort to discover or obtain options or opportunities. This is living in fantasy land.
3
Options
You don't make decisions about your relationship desires, in the hope that someone else will decide, or that things will just turn out to be okay; or you decide without realistic thought about your improvement options, thinking that you can get away without deliberate implementation. This is living in fantasy land.
4
Decisions
You think that your implementation is going to be final, sufficient, and permanent; that you don't need to continue to use an upgrade process with a new baseline. This is living in fantasy land.
5
Implementation
A Relationship?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Flights?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Flights?
Wishfull
You don't think about what your travel plans are, but expect them to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
The flight you expect  is not realistically available at the time you want it, for the price you want.
2
Desires
You expect the best possible travel upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your travel plans, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your travel options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to possible changes in your travel arrangements. This is living in fantasy land.
5
Implementation
Your Flights?
Fantasy
Label
“The definition of genius is taking the complex and making it simple.”
Albert Einstein

Your Approach

Join NowLearn More
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Improve the Way You Improve

"Simplicity is the ultimate sophistication." - da Vinci

Best Upgrade Possible With

The (Universal) Upgrade Formula™

Einstein claimed, “The definition of genius is taking the complex and making it simple.”

The Upgrade Formula was developed by Matthew Bennett, aka Mr. Upgrade, Celebrity Upgrade Coach and publisher of the longest running newsletter in the history of the air travel industry.

The formula’s goal seeks to accomplish Einstein’s truism as it relates to anyone seeking to improve their life or hit a goal–faster, better, easier.

The formula’s ingredients have been studied and time-tested in Bennett’s Upgrade Laboratory for 30 years and its ingredients are inspired by Upgrade Science and are designed to unlock upgrade (aka improvement or goals) clarity that counts.

With upgrade clarity, you get stuck, stale, and stagnant much less frequently, improving your goal velocity.

Mr. Upgrade has kept the formula a secret until now.

The (Universal) Upgrade Process™

The process you already use (often without thought and inefficiently, if not ineffectively) to make improvements, broken down into simple steps to make it more manageable and effective.

The goal of The Upgrade Formula version of The Upgrade ProcessTM (TUP) is to deliberately reprogram your subconscious Upgrade Mind; to increase your upgrade skills, to change and improve your life - better, faster, and easier.

And, when you do, with conscious application of The Upgrade Process, you know your next move.

Simply put: TUP is the straightest line to getting what you want, achieving your goals.

​

The 5 Universal Upgrade Steps

Simplicity is the ultimate sophistication - Leonardo daVinci claims.

Why shouldn’t your process to achieve goals, make improvements or upgrade anything in your life be simpler than it is today?

What if it could be, with 5 steps you already know, but with the Upgrade Formula in mind, are more conscious about the way you go about things.

The 5 Universal Upgrade steps work with any other goal or improvement methodology you are currently using, just overlay the steps, on top and/or beneath your existing methodologies or processes.

Upgrade Assessments

Just as life can be seen as the pursuit of Upgrades (aka improvements), it can also be seen as the process of assessing, resulting in a constant stream of assessments of everything within us, about us, and around us.

Intuitively, we are constantly re-assessing what we think about things and people, their relationship to us, our own status, fears, and desires.

When you have clarity on The Universal Upgrade Process, assessments are more focused, deliberate, and finite (not endless). Ever felt overwhelmed by an endless amount of things to analyze? Know anyone with analysis paralysis?

With The Upgrade Formula, your assessments will become more structured, naturally. The pressure to have it all figured out, is broken down to the 5 major steps, and 25 substeps, so you’re never overwhelmed at any given time.

The 25 Pro Sub-Steps

Einstein also advised, "Everything should be made as simple as possible, but not simpler." 

While simple upgrades require less process, effort, resources, and focus, for high-risk or high-potential goals, more due diligence is crucial, akin to mapping a mountain trail to avoid pitfalls.

Rushing risks ruin; precision drives success. Where stakes are high, we desire a commensurate process.

Luckily, The Upgrade ProcessTM steps are fractal, or repeat themself, so getting good at the 25 Pro Sub-Steps is within anyone’s grasp, if with a bit of practice.

With the 25 Universal Upgrade Sub-Steps, any wasted steps you have resulting from unfocused efforts will be transformed into efficiency because, living with upgrade deliberation you will see the Upgrade Paradigm clearly and identify where you failed to focus in the past and where to focus in the future, to perform better, faster, cheaper.

The Upgrade Mindset™

The Upgrade Mindset is a revolutionary consciousness that recognizes improvement as life's fundamental operating system. It perceives reality through the lens of the Universal Upgrade Process, understanding that all meaningful growth follows the same five-step architecture: Baseline, Desires, Options, Decisions, and Implementation.

This mindset embraces the humbling truth that our only genuine control exists in self-governance—not in controlling external circumstances. It recognizes that change is both inevitable and necessary, that stagnation equals decay, and that uncertainty is the natural companion of growth.

Rather than fighting Upgrade Friction, the resistance that accompanies all meaningful improvement, the Upgrade Mindset leverages this tension as essential feedback. It views obstacles not as barriers but as data points revealing the path of least resistance toward genuine transformation.

The Upgrade Mindset balances methodical wisdom with calculated audacity. It knows when systematic, incremental improvements are needed and when breakthrough thinking must shatter paradigms. It follows upgrade formulas where proven, yet innovates where necessary.

Above all, the Upgrade Mindset remains ruthlessly honest—acknowledging current reality without judgment, defining improvement goals with precision, and maintaining clear-eyed awareness of both risks and rewards throughout the journey from what is to what could be.

The Upgrade Paradigm

The Upgrade Paradigm transcends all improvement methodologies by capturing the essential DNA of any successful transformation. Unlike scattered techniques or domain-specific approaches, this paradigm provides the universal architecture that underlies all meaningful progress.

At its core are five immutable stages that govern every upgrade in existence:

  1. BASELINE - Precisely mapping current reality without judgment
  2. DESIRES - Clearly defining the improvement goals worth pursuing
  3. OPTIONS - Exploring all possible pathways to the desired upgrade
  4. DECISIONS - Selecting optimal approaches based on constraints and resources
  5. IMPLEMENTATION - Executing the chosen upgrade strategy with discipline

What makes this paradigm revolutionary is its fractal nature - it applies equally to upgrading thought patterns, organizational systems, or physical performance. It's not just another improvement method; it's the fundamental operating system underlying all improvement.

The Upgrade Paradigm doesn't replace specific techniques; it organizes them into a coherent system that ensures no critical step is overlooked in the transformation process.

Reality Oriented

The world isn't made of your wishes—it's made of stones and consequences. We’ve all watched dreamers build castles in the clouds, only to fall when gravity remembered their address.

Reality isn't your enemy; it's the only reliable map you'll ever have.

Your fantasies are like paper boats on an ocean—pretty to look at, but terrible vessels for the journey. Dreams matter, but without roots in what is, they're just elaborate ways to lie to yourself.

Think of reality as a conversation partner—you can argue with it all day, but it won't change its mind. Better to learn its language than demand it speak yours.

The wise sailor doesn't curse the reef—he charts it. Your mind is a wonderful servant but a terrible master. When you anchor it in reality, it builds cathedrals. When you let it float free, it builds prisons disguised as paradises.

Remember: truth doesn't need your belief to exist. Reality will wait patiently while you exhaust yourself fighting it.

Upgrade Language™

"My language is my kingdom; with words, I rule the mind’s domain,” said William Shakespeare, highlighting vocabulary’s power to shape our mindset.

A precise vocabulary sharpens thinking, letting us draw ideas with the clarity of a sharp pencil. Focused, simple words cut through confusion, empowering us to express truths and inspire.

Conversely, vague vocabulary muddles thought, like scribbling with a broken crayon, distracting from meaning and twisting reality.

By choosing words carefully, we enhance mental clarity, strengthen reasoning, and wield language to empower, ensuring our thoughts remain vivid, purposeful, and impactful. 

If you want to improve something most efficiently, The Language of Upgrading will empower you.

The Upgrade Dynamics™

Dynamics are the forces or properties which stimulate growth, development, or change within a system or process. When we talk about Upgrade Dynamics, we refer to the forces or properties of reality which stimulate, regulate, or limit improvement.

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Upgrade Control

Any actual control we have is limited to self control. The influence over our world, environment, circumstances, and events, which is often termed “control” and which people crave, is limited and generally an illusion.

Upgrade Change

Every creature - everything and everyone - changes - all the time. Nothing stays the same indefinitely. Change is unavoidable. 

Growth is change. If you’re not growing, you’re dead - and decaying. Decay is change.

While we know that change will happen, we often don’t know what change or how or when. So, much of life is filled with uncertainty.

The dynamic of change makes certain that our control (in any sense) is limited.

The dynamic of change contributes to friction.

Upgrade Friction

Albert Einstein claimed, “The definition of genius is taking the complex and making it simple.”

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The Upgrade Formula was developed by Matthew Bennett, aka Mr. Upgrade, Celebrity Upgrade Coach and publisher of the longest running newsletter in the history of the air travel industry, and seeks to accomplish Einstein’s truism as it relates to anyone seeking to improve their life or hit a goal–faster, better, easier.

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The formula’s ingredients have been studied in Bennett’s Upgrade Laboratory and tested for 30 years in Mr.Upgrade’s laboratory. They follow Upgrade Science and are designed to unlock upgrade (aka improvement or goals) clarity that counts.

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With upgrade clarity, you get stuck, stale, and stagnant much less frequently, improving your goal velocity.

The process you already use (often without thought and inefficiently, if not ineffectively) to make improvements, broken down into simple steps to make it more manageable and effective.

The goal of The Upgrade Formula version of The Upgrade ProcessTM (TUP) is to deliberately reprogram your subconscious Upgrade Mind; to increase your upgrade skills, to change and improve your life - better, faster, and easier.

And, when you do, with conscious application of The Upgrade Process, you know your next move.

Simply put: TUP is the straightest line to getting what you want, achieving your goals.

Simplicity is the ultimate sophistication - Leonardo daVinci claims.

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Why shouldn’t your process to achieve goals, make improvements or upgrade anything in your life be simpler than it is today?

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What if it could be, with 5 steps you already know, but with the Upgrade Formula in mind, are more conscious about the way you go about things.

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The 5 Universal Upgrade steps work with any other goal or improvement methodology you are currently using, just overlay the steps, on top and/or beneath your existing methodologies or processes.

Just as life can be seen as the pursuit of Upgrades (aka improvements), it can also be seen as the process of assessing, resulting in a constant stream of assessments of everything within us, about us, and around us.

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Intuitively, we are constantly re-assessing what we think about things and people, their relationship to us, our own status, fears, and desires.

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When you have clarity on The Universal Upgrade Process, assessments are more focused, deliberate, and finite (not endless). Ever felt overwhelmed by an endless amount of things to analyze? Know anyone with analysis paralysis?

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With The Upgrade Formula, your assessments will become more structured, naturally. The pressure to have it all figured out, is broken down to the 5 major steps, and 25 substeps, so you’re never overwhelmed at any given time.

Einstein also advised, "Everything should be made as simple as possible, but not simpler." 

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While simple upgrades require less process, effort, resources, and focus, for high-risk or high-potential goals, more due diligence is crucial, akin to mapping a mountain trail to avoid pitfalls.

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Rushing risks ruin; precision drives success. Where stakes are high, we desire a commensurate process.

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Luckily, The Upgrade ProcessTM steps are fractal, or repeat themself, so getting good at the 25 Pro Sub-Steps is within anyone’s grasp, if with a bit of practice.

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With the 25 Universal Upgrade Sub-Steps, any wasted steps you have resulting from unfocused efforts will be transformed into efficiency because living with upgrade deliberation you will see the Upgrade Paradigm clearly and identify where you failed to focus in the past and where to focus in the future, to perform better, faster, cheaper.

Matt get copy from the micro-course

Matt get copy from webinar

Matt get copy from the agile software community, perhaps Elon Musk or Steve Jobs.

"My language is my kingdom; with words, I rule the mind’s domain,” said William Shakespeare, highlighting vocabulary’s power to shape our mindset.

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A precise vocabulary sharpens thinking, letting us draw ideas with the clarity of a sharp pencil. Focused, simple words cut through confusion, empowering us to express truths and inspire.

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Conversely, vague vocabulary muddles thought, like scribbling with a broken crayon, distracting from meaning and twisting reality.

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By choosing words carefully, we enhance mental clarity, strengthen reasoning, and wield language to empower, ensuring our thoughts remain vivid, purposeful, and impactful. 

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If you want to improve something most efficiently, The Language of Upgrading will empower you.

Dynamics are the forces or properties which stimulate growth, development, or change within a system or process. When we talk about Upgrade Dynamics, we refer to the forces or properties of reality which stimulate, regulate, or limit improvement.

Any actual control we have is limited to self control. The influence over our world, environment, circumstances, and events, which is often termed “control” and which people crave, is limited and generally an illusion.

Every creature - everything and everyone - changes - all the time. Nothing stays the same indefinitely. Change is unavoidable. 

Growth is change. If you’re not growing, you’re dead - and decaying. Decay is change.

While we know that change will happen, we often don’t know what change or how or when. So, much of life is filled with uncertainty.

The dynamic of change makes certain that our control (in any sense) is limited.

The dynamic of change contributes to friction.

Friction is resistance. Upgrade Friction is resistance against your upgrade, which is change of a specific type in a particular direction.

A mindset that is reality-oriented and recognizes the fractal nature of upgrades and the consequent iterative requirement of the process is informed vs ignorant.

A process that accounts for the dynamics will be pursued deliberately rather than carelessly or inattentively.

Universal and constant change, limited control, and friction are unavoidable, unalterable dynamics of reality. A mindset that recognizes and takes into account these dynamic makes the difference between being realistic and living in a fantasy world.

Deliberate vs Careless

Friction is resistance. Upgrade Friction is resistance against your upgrade, which is change of a specific type in a particular direction.

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Informed vs Uninformed

A mindset that is reality-oriented and recognizes the fractal nature of upgrades and the consequent iterative requirement of the process is informed vs ignorant.

Realistic vs Fantasy

Universal and constant change, limited control, and friction are unavoidable, unalterable dynamics of reality. A mindset that recognizes and takes into account these dynamic makes the difference between being realistic and living in a fantasy world.

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With Upgrade Formula, Hit Your Goals Faster, Easier - Surely

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New features and performance improvements are on the way.

We’re making things faster, smoother, and more secure.



You’ll have access to the latest tools once the upgrade is complete.
Best Upgrade Possible With
We're applying the latest enhancements to improve your experience. This may take a few moments. Please don't close the app or refresh your browser. Your data is safe, and everything will be back shortly. Thanks for your patience!

New features and performance improvements are on the way.

We’re making things faster, smoother, and more secure.



You’ll have access to the latest tools once the upgrade is complete.
"What if the way to work wonders—faster, easier, and cheaper—was hiding in plain sight?"
Mr. Upgrade

What is an “Upgrade”?

up.grade (/ˈəpˌgrād/)

An upgrade is simply an improvement. An upgrade is an improvement – where the benefit of change outweighs the cost.
It’s an improvement to where you are, or to what you have, or to what you do, or your circumstances - your environment.
Or it’s an improvement to an option you have. Really, an improvement of anything can be an upgrade – an improvement to a plan for a trip you want to take, an improvement to a relationship you have, an improvement to your career, or an improvement to your business, or to your routine - to anything.

Up-grade verb to improve something

Up-grade noun an improvement to something

Goal noun a desired upgrade
* If you’re new to The Upgrade Mindset, when you see the word upgrade, just think of it as a goal desired, if not an improvement.

Why Ambitious People Fail to Upgrade?

Three Primary Reasons of why people don’t upgrade

Unrealistic
(Want what's not possible)
Uninformed
(Unaware of what
is possible)
Undeliberate
(Thoughtless effort)
Stagnant
Unmotivated
Stuck
Frustration
"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
Aristotle

Mr. Upgrade Featured in

Join a Community of Status Quo Rebels

Mr. Upgrade's strategies are delightful reading, even when you're not traveling.

Lawrence Pass, MD
AUTHOR OF WHAT COLOR IS YOUR PARACHUTE?, 10,000,000+ SOLD

Bennett is top-of-mind when thinking about upgrading.

Lawrence Pass, MD
GENERAL COUNSEL AND VICE PRESIDENT AT STUBHUB

I can't say enough about Matthew.

Dick Bolles
TWO-TIME ACADEMY AWARD WINNER, BEST PICTURES

I jumped on Bennett's Biz Class strategy to Europe for $1,450 r/t.

Lawrence Pass, MD
HEART SURGEON NASHVILLE, TN
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